On April 21st, Google began including mobile friendliness as a ranking factor. So lets see how your customers accessing your website? And more importantly, what does it look like when they do?
The simple fact is that mobile device usage is on the rise. Last year marked the first when mobile Internet traffic surpassed desktop traffic and recent reports show that 60% of total digital media time is spent on smartphones and tablets.
What this means for your business is that more customers are finding your website on mobile devices. If it’s not optimized for mobile viewing, they’re clicking away to your competition. The best way to ensure a seamless mobile experience for all of your website visitors is by using a responsive web design
What is Responsive Design?
Responsive Web design is an approach whereby a designer creates a Web page that “responds to” or resizes itself depending on the type of device it is being seen through. This could be an oversized desktop, laptop, tablet and smartphone screens.
Responsive Web design has become one of the hottest web trends. This is due in part to the growth of smartphones and other mobile devices. More people are using smaller-screen devices to view Web pages.
In addition, a responsively designed website uses mobile-friendly features like:
- Eliminating Flash content and other media that doesn’t work on mobile operating systems.
- Using proper mobile redirects and mobile 404 pages.
- Ensuring fast mobile page load times.
- Use readable text and eleminate zooming
Users Expect Mobile Friendly Websites
Mobile devices are everywhere among consumers today and more of them expect your website to display properly on their mobile screens. Moreover, 85% expect a mobile website to be just as good as a desktop site, which is achievable through responsive design.
If your not sure if your site is mobile-friendly, use this Mobile-Friendly Test to find out.